Classic American Style

We believe that rural Americans should be outfitted with a wardrobe that's uncompromising in style and quality

We wanted to create a brand that speaks to who we are, the way we grew up, and the things we like to do. Tailgate pasture parties, riding 4 wheelers in the mud, fishing, hunting and hanging out on the family farm. Being Rural is something you wear with pride; it’s often imitated, but it’s not hard to tell who's not cut from the cloth. It’s in the feeling you get when you’re driving down an old country road with the smell of fresh cut hay in the fields. The pride you feel when you come in from a hard day’s work. Having your neighbor’s wave when they drive by. It’s the small things that a lot of people take for granted. For those of us who get it, we created Rural Cloth. So wear your rural pride like a badge of honor.

“If you like hunting, fishing, ice-cold beer, bonfire nights, old pickup trucks, and mud on your boots, it’s because you’re Cut From Rural Cloth.” –Founder, Brandon Bates

Hand-Selected Cloth

Designed in Utah with hand-selected fabrics and made with American craftsmanship and quality in mind

Star Status

Billboard country Music Artist Easton Corbin, PBR World Champion Jess Lockwood, Radio Host Chuck Wicks, and PBR Announcer Matt West are just a few who are #CutFromRuralCloth

Star Status

Billboard country Music Artist Easton Corbin, PBR World Champion Jess Lockwood, Radio Host Chuck Wicks, and PBR Announcer Matt West are just a few who are #CutFromRuralCloth

Quality Cloth
For Men & Women

Our Promise

Whether your home is still in the heartland or somewhere closer to the coast, our apparel allows you to celebrate America’s most time-honored traditions while enjoying the most modern-fitting styles. You can return your order for a full refund within 30-days.