We wanted to create a brand that speaks to who we are, the way we grew up, and the things we like to do. Tailgate pasture parties, riding 4 wheelers in the mud, fishing, hunting and hanging out on the family farm. Being Rural is something you wear with pride; it’s often imitated, but it’s not hard to tell who's not cut from the cloth. It’s in the feeling you get when you’re driving down an old country road with the smell of fresh cut hay in the fields. The pride you feel when you come in from a hard day’s work. Having your neighbor’s wave when they drive by. It’s the small things that a lot of people take for granted. For those of us who get it, we created Rural Cloth. So wear your rural pride like a badge of honor.